Essential Digital Marketing Tactics for Small Businesses



Having a small business is one of the hardest things that you can manage, especially if you are a complete beginner that has to deal with not just finances, but customer service, product development, accounting, digital marketing and many more. The list is truly endless.

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We know exactly how you feel, therefore, today, we wanted to bring out to you,and simplify the most essential Digital Marketing Agency in Glasgow tactics for your small business so that you have more time to focus on other aspects of your business while having a great digital presence.

Analytics:
In business, data is EVERYTHING. If you have an online business, tracking data will be much easier than owning a retail shop. If you have a website, make sure that you have Google Analytics installed.
This way, you will be able to trace any type of data that is left behind by your website visitors. You can later analyse this data and make the necessary improvements to your online presence so that you can decrease your website bounce rate and increase your conversion rates.

Funnels:
As an online business, every visitor or interaction on your online platforms must be tracked so that you can use the information and get back to the consumer when you have exciting news, offers, summer sales, product launches or whatever you may have in mind.

One of the best ways to build a sustainable funnel is through a newsletter or getting people to subscribe or download something for free in exchange for their e-mail and some of their personal information.
This can be anything from:
Training and meal plans.
E-Books.
Free video content.
Guide books.
% OFF from their next purchase.
SEO:
To become a successful online business, you must first have optimised your online website with search engines like Google, Yahoo, Bing and other.
This way, people that are surfing the web, with the simple search of a keyword, they will be able to find exactly what they need.
SEO is fundamental for any business regardless if you are a dental clinic in London or a clothing e-shop that sells hoodies in Manchester.
It certainly is a hard thing to really nail on, therefore, if you are in need of SEO experts in London, let our team know. We have decades of SEO experience and know exactly how to tackle your problems.

Use of Social Media:
Digital Marketing Agencies Cardiff experts and influencers often state that if you are not on social media, you are very much invisible to the market. To an extent, this is very true.
The utilisation of Instagram, Facebook and Twitter must be a top priority for your business. You must spend a sufficient amount of time creating content on as many platforms as possible that are relevant and useful to your industry.
Over 85% of the 18-25 year olds in the UK have bought something through a social media website at least once in their life. People are adopting this way of digital shopping and the statistics are only going to be on the rise.

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