How to Shape Your SEO Strategy for 2020


Have you heard the phrase- “Slow and steady wins the race”? Trust me! SEO is somewhat based on this phrase. Search Engine Optimisation, or SEO, requires constant effort. SEO takes time and requires updated changes made in the targeted search engines. The slower and steadier you go, the more efficient Digital Marketing Agencies in London SEO would be. As 2018 ends, watch out for the new and updated state of SEO in 2019. Get ready for SEO Strategy for 2019. Hire a London SEO Agency now!

SEO Strategy for 2019
Google is the most prominent internet searcher on the planet, controlling an incredible 72.68 percent of user searches, as indicated by an October 2018 report. In 2019, Google’s most predominant users are mobile devices and tablet users. This is why you can well imagine that Google is putting more effort in optimising the contentaround mobile and tablet users.

It is logically sound to pursue Google's SEO tips and best practices if you want to capture the crown and be on the throne of first page of Google.

Google is constantly changing its algorithm for how it positions sites and shows them to users. Brands may expect the SEO changes from Google in 2019:

Read Also: The untold SEO tips for Dermatologists


Emphasizing on RankBrain and click through rates. RankBrain is Google's third-most important SERP ranking factor. It is an AI learning system that breaks down how users connect with search results. Google uses this information to rank sites depending on the users’ interaction with the search results. In 2019, Google sorts out sites on the main page of the SERP based on this RankBrain report. It’s the time to focus on bounce rates, dwell time, and click-through rates to optimise your rating via RankBrain.
Featured snippets are the most important aspect of Google for 2019. Google will keep on giving the most elevated positioning sites pined who have used these ‘featured snippets’ in their site. To get into one of these spots, your SEO must be faultless. Digital Marketing Agency in Leeds organic click through rate must be as high as possible. Use keywords that you are already ranking for as well as for your featured snippets.
Mobile indexing- keep this in your mind. Since 2019 has come up with mobile and tablet users, Google’s most prioritising list would be mobile optimised content. This implies that every site needs to concentrate much more on mobile optimised content.
Do you know that Google has a Smartphone Googlebot crawler which crawls the pages for smartphones? It will get smarter and smarted with the years to come.

WHAT ELSE IN SEO STRATEGY FOR 2019?
These are the only three major SEO rules to pursue in order to remain on the top of the SERP in 2019. We'll make a top to bottom plunge into the techniques to remember when building SEO in 2019.

Google is the main hotspot for SEO data, however, it's not the only company that chooses how business sites ought to work. User behavior and current technology can likewise affect SEO. SEO Agency in London have the expertise in knowing how to make the SERP happy with the current content on your website.

THE MORE CONTENT, THE MERRIER
Google and other search engines have put more prominent incentive on in depth long form contents rather than short -keyword thrusting posts. Why? Users search for more information. Either they are reading about something or they have landed on a page to buy something. Users want to know MORE AND MORE about the product and thus finding long and in depth content will help them immensely.

They hope for long-frame posts, for example, whitepapers and manuals, to gather this data in a single web page. If you can satisfy these users through their enquiry, no one can stop you from achieving the first place of SERP.
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