Citations In SEO
A citation, otherwise defined as a mention, is a reference
of your companies name, address, contact details and so on, on various
alternate webpages across the internet. Digital Marketing
Agencies Glasgow citation can
still exist without the necessity of your company’s linked URL. An example of a
citation would be an online directory that mentions your companies contact
details but provides no link to your website.
Read Also: What do you need to do to take your Copywriting
to the top level?
Why are they important?
Citations are often regarded as a key tool of the ranking
algorithms of search engines, most importantly Google. Other attributes that
contribute to a website’s rankings are also useful, however, in general
circumstances a company with a greater number of citations is more likely to
rank higher than a company with fewer.
Even if they have no effect on your online marketing
strategy they are still incredibly handy to have as they help to direct
interest to your company and business regardless of whether you have a website
or not.
Citations are also vital should Digital Marketing
Agencies Cardiff business
operate within a restricted geographic range, as it allows Google to
differentiate where your business is active. Through the use of citations and
common SEO tactics, a small company may be gifted the opportunity to out rank a
larger corporation in terms of rankings as it can prove to be more relevant to
localised searches as opposed to a national firm that must direct their focuses
to a broader market.
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