Citations In SEO



A citation, otherwise defined as a mention, is a reference of your companies name, address, contact details and so on, on various alternate webpages across the internet. Digital Marketing Agencies Glasgow citation can still exist without the necessity of your company’s linked URL. An example of a citation would be an online directory that mentions your companies contact details but provides no link to your website.

Read Also: What do you need to do to take your Copywriting to the top level?


Why are they important?
Citations are often regarded as a key tool of the ranking algorithms of search engines, most importantly Google. Other attributes that contribute to a website’s rankings are also useful, however, in general circumstances a company with a greater number of citations is more likely to rank higher than a company with fewer.

Even if they have no effect on your online marketing strategy they are still incredibly handy to have as they help to direct interest to your company and business regardless of whether you have a website or not.

Citations are also vital should Digital Marketing Agencies Cardiff business operate within a restricted geographic range, as it allows Google to differentiate where your business is active. Through the use of citations and common SEO tactics, a small company may be gifted the opportunity to out rank a larger corporation in terms of rankings as it can prove to be more relevant to localised searches as opposed to a national firm that must direct their focuses to a broader market.
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