Facebook, Google, or Bing Ads - Who's Winning the Race?



Two search engine giants, Google and Bing, Digital Marketing Agencies Manchester have been dominating the web advertisement world. Facebook, the uncrowned king of social media platforms, follows them closely behind.
Google Adwords offers a search-engine driven marketing platform, allowing advertisers to target their customers by means of showing advertisements on the basis of a keyword search. Internet Explorer has Bing as the default search engine, which facilitates connecting users and advertisements on the browser. Facebook allows its advertisers to utilize data based on demographics, location, psychographics, and the interests of its users.

Google, Bing, and Facebook have their own share of regular users; each uses a different strategy of advertising. Therefore, a clear winner is difficult to ascertain.

Read Also: What do you need to do to take your Copywriting to the top level?


What’s more?

Digital Marketing Agencies Liverpool specialty of Facebook ads lies in its efficacy to create brand awareness as well as in its ability to launch a new product to unknown audiences. With over one billion active users every day, Facebook’s reach in terms of regularly engaging audiences with the latest advertising content is unmatched over social media platforms.

Google Adwords, on the other hand, takes a different approach to the target, re-target, and engage new and existing potential customers. A number of recent studies, in fact, have shown that Facebook ads often lead to a transition to Google searches.

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