Favourite Lockdown Ads

Although not fully recovered, restrictions are being lifted and millions of people are no longer confined to their homes for months on end. However, the concept of going back to full-time work still remains alien.

 

If Digital Marketing Agency London one major change in business activity that we’ve both seen and experienced, it’s an explosion of creativity. Everyone has been forced to act more creatively, especially during the lockdown.

 

Unfortunately, booking a villa in a sunny paradise for a product shoot simply wasn’t possible, and still is a push today, so alternative action had to be taken to produce results and function as normal as possible.

 

The change in lifestyle the whole of the UK and the rest of the world has experienced during the lockdown made it difficult to overcome the negativity and challenges surrounding the pandemic.

 

Nevertheless, communities pulled together and made possible what others believed impossible, which gave businesses the opportunity to support their audience, promote a good cause, and spread positivity during the coronavirus.

 

From the tech industry to breweries, the following businesses have been able to spread inspiration and motivate people around the world. Here are our favorite Lockdown Ads!

 

 

 

 

1. Apple – “Creativity goes on”

 

 

 

To boost morale and motivate people around the world, on 10th April Apple released its “Creativity goes on” ad, which can now be watched on YouTube. It highlights the working/learning from the home aspect of the pandemic and how Apple products can aid the process.

 

We especially love this ad because it sends a message of hope. Yes, we were all confined to our homes and struggling to keep ourselves entertained, but it is possible to keep your creativity alive with an iPad, Macbook or Facetime, etc.

Read Also: Bing Webmaster Tools announced three new features

 

As businesses around the world fail to remain open during the pandemic, pubs and restaurants are what keep companies like Guinness alive. Not only that but the famous tour of their brewery is definitely out of the question at the movement.

 

With the absence of such entities, you would expect Guinness to focus on the negative impact the coronavirus has caused – but no.

 

To instill confidence in the people of the UK, Guinness state that they recently signed a 9000-year lease on their brewery, showing how resilient they are during these times.

 

Given Guinness’s prior Digital Marketing Agency Leeds success, specifically on Facebook ads, it’s no surprise that they have created a masterpiece of an advertising campaign!

 

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