Is Tik Tok Really Worth It?

The app has taken off and is now available in 39 languages in over 150 markets around the world. Not only that, but it has 800 million active users worldwide.

 

Digital Marketing Agency Cardiff numbers are positive, but like any social media platform, there’s no point advertising on it unless it matches your business objectives and plays a major role in your audience’s daily activities.

 

But first, what is TikTok? 

 

What is TikTok?

TikTok originates from China and was formerly known as musical.ly. It is a social media platform that allows you to create short music style videos and share them with friends, family, and the world!

 

Despite videos only being 15 seconds long, the only limitation is your imagination and creativity. Because of this, small niches have broken off within the app, catering to different demographics.

 

Exploring the demographics of the platform further, it is clear to see that it is very diverse. At the end of 2019, the 18-24 age range dominated the app in the UK (26%) with the age brackets 25-34 and 35-44 following closely behind.

 

Moving further into 2020, TikTok has over 3.7m active users in the UK and those aged 18-24 still own the largest share of the app. Even TikTok says that 60% of its users are Gen Zers (born between 1997-2012).

 

How Can You Advertise on TikTok?

TikTok offers 4 types of ads that are positioned in different locations around the platform:

 

1) Brand Takeover

Brand Takeover ads can appear as a still image, gif, or video, which can be linked to a brand’s website or specific landing page. They will appear in a user’s feed when they are scrolling through content. However, Brand Takeovers are exclusive to their categories and, therefore, will only appear once per day.

 

2) Native Video ads

A Native Video ad is 9 -15 seconds long, showing up on the ‘For You’ page. These are skippable ads and don’t give you much time to make an impression, however, they are full screen which allows them to generate a high impact.

Read Also: Bing Webmaster Tools announced three new features

 

3) Hashtag Challenges

Digital Marketing Agency Glasgow form of advertisement allows a business to engage with its audience further and attract new followers. A Hashtag Challenge could spark a trend and drive users to create a video whilst using your hashtag!

 

This type of advertisement is really easy to measure with clicks, views, and the number of user-generated videos, etc.

 

4) Branded Lenses

Creating Branded Lenses is one of the best ways to stand out on TikTok. It can be left running for around 10 days and have the opportunity to be ranked in the ‘Hot’ or ‘Trending’ tab for the first 5 days and spots 6-10 for the next 5 days. Just like Hashtag Challenges, Branded Lenses have the opportunity to blow up!

Follow On:  Facebook &  Twitter

Connect With:  Linkedin          

Subscribe On:  Youtube           


Comments

Post a Comment

Popular posts from this blog

What are the five number one digital advertising and advertising errors for law businesses to avoid?

Image
  There can be absolute confidence that digital advertising and marketing may be a pastime-changer as it reaches audiences in a way that conventional advertising does no longer. It engages them without a difficult-promote approach. As it's also an ongoing technique, it not most effective gradually brings capability customers to the desk but additionally gives avenues to help provide extra value to individuals who do become customers. Completed successfully, this could ensure they hold coming once more and suggest your offerings to their colleagues, friends and family. All that's what may be done with the aid of manner of way of a tremendous mixture of content marketing and advertising, e mail advertising and marketing and social media. However on Creative Digital Marketing Agency in Indianapolis   the identical time as a properly-deliberate and executed approach can see you achieve for the celebrities, getting it wrong can see the whole lot blow up at the launchpad. That’s...
Read more

Key Benefits of utilizing a Social Media Creative Agency

Image
  Should your organization handle its online media the board in-house? Or on the other hand is employing Digital Marketing Agency in Edinburgh a more vital move? That is a pivotal choice that numerous organizations are confronting. As a top advanced organization with decades in the business, we needed to say something regarding the subject and offer the  Key Benefits of utilizing a web-based media imaginative office over in-house administration.   This shouldn't imply that that the in-house alternative isn't a proper decision for specific organizations. Nonetheless, the truth is there are numerous manners by which an incredible organization is better than an in-house alternative. Read Also: A brief guide for successful persuasive web writing   We could list in excess of 5 advantages; notwithstanding, these are the most significant ones that ought to be thought of:   Industry specialists – When you enlist a top firm you are getting industry specia...
Read more

Marketplace research to optimize content material and revenue technology

Image
Digital Marketing Agency in Birmingham use marketplace research to create compelling content material that informs clients approximately merchandise, offerings, and brands. Marketplace researchers can generate precious customer insights that help creatives develop compelling classified ads that bring about sales, or that offer emblem raise by means of increasing consumers’ brand awareness. Attributes of a success advertisements right away get purchasers’ attention Market research may be used to pick out what clients are inquisitive about studying and getting to know approximately. For example, marketplace researchers recognise that consumers are interested in visuals and to humor before many other artifacts. Never waste an marketing or marketing possibility with content material that clients do not find poignant, comic, or stunning. The directive is to grab a patron’s interest and maintain their hobby.   Carry a simple and catchy message Market research can be used ...
Read more